The tribe initially hired Harrah’s on a consulting basis in 2000 when the operation was run out of a tent. Harrah’s began managing the resort for the Rincon Band of Luiseno Indians in August 2002 with Beronio coming on board in 2003. That is an offer that other casinos can’t offer because they are more localized and don’t have that affiliation with a national brand.” “We’re a branded property with benefits in a lot of other places and being so close to Las Vegas - we have eight properties in Las Vegas - makes it beneficial for people to go to Las Vegas. Players can use their Total Rewards card in any machine in any of Caesar’s 40 properties nationwide and get credits, which give them complimentary offers and all sorts of things which they can use throughout the entire Caesar’s network,” Beronio said.īeronio believes that gives Harrah’s a unique advantage against its competition.

“We are part of Caesar’s Entertainment Brand. What separates Harrah’s from the other nine casinos in San Diego County is its “Player’s Club which is Total Rewards,” says Janet Beronio, regional president and general manager of Harrah’s. Janet Beronio, regional president and general manager How do you beat that? Harrah’s is close in, a hop, skip and a jump from Escondido and a stone’s throw from Valley Center. The folks at Harrah’s call it “Palm Vegas.” There’s a little bit of relaxation, sunshine, the California-comfortable vibe of Palm Springs (and San Diego!) and the high energy of being in Las Vegas, without being in Las Vegas. If you’re looking for an interesting combination of California sunshine and the pizzazz of Las Vegas, jump in your jitney and motor on out to Harrah’s Resort Southern California.

North Tower of Harrah’s Resort Southern California California Comfort With Las Vegas Pizzazz By Bob Page

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